Confessions of a Car Salesman
I read this great series at Edmunds.com. The idea was to take a staff writter from Edmunds and send him out to get a job as a car salesman. The series is a nine part series on his time at the lot. Very eye opening. If you are in the market to buy a new car you should read this and find out what the “enemy” is thinking!
I had driven by the dealership a hundred times and never stopped. As I passed I would look over at the row of salesmen standing in front of the showroom windows, white shirts gleaming in the sun. This phalanx of salesmen looked so predatory it always made me think, “Who would ever stop there?”But today, I knew I would be the one stopping there.
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