Auto Dealers Compete

Internet can be your buffer zone from the salesman… It can also help you get a rock bottom price on a new car. See the story below.

I’ll repeat what Michael, my ASM, told me about Caucasians . He said white people never come into the dealership. “They’re all on the Internet trying to find out what our invoice price is. We never even get a shot at them. I hate it. I mean, would they go (to a mall) and say, ‘What’s your invoice price on that beautiful suit?’ No. So why are they doing it here?”

Proof is in the pudding:

“. One young guy was killing time by goofing around with his Palm Top computer. He was outfitted in designer jeans and a T-shirt, so I wasn’t surprised to hear that he had just bought the radical new SUV our dealership sold. Michael had told me these vehicles were selling for over sticker prices, so I asked Mr. Palm Top how he made out.

“I got an awesome deal,” he said.

“How awesome?”

“Three hundred below invoice,” he smugly answered.

I asked how he did it. He said he checked prices on the Internet. He then called the fleet manager and made the deal over the phone. “

As noted in a at edmunds.com

Car Salesmen

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This entry was posted on Thursday, July 27th, 2006 at 6:04 am and is filed under Car Salesman . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.