Auto Dealers Compete

This is refreshing to see Saturn stick to their guns on the new Saturn Sky roadster. I like the fact they have publicly stated they will punish any dealership who tries to unfailry up the price of the car.

Again their brand rest on fair pricing something we give them high marks for!

The hot Saturn Sky roadster has prompted some dealers of the famous “No-Haggle” brand to charge a premium for the in-demand convertible. This is a huge no-no for Saturn, a brand that made a name for itself by selling at a flat rate with no negotiations, up or down.In a recent CNNMoney story, Saturn representatives are adamant that dealers unfairly upping the price on the Sky will be punished. The no-haggle approach is the core of Saturn’s brand identity; one study even stated two-thirds of shoppers prefer to pay a set price.

KickingTires: Like Always: Saturn Still Committed to No-Haggle Pricing

technorati tags:Saturn Sky roadster

This entry was posted on Thursday, September 21st, 2006 at 8:38 pm and is filed under General Car News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.